Privacy Policy

Introduction

This Privacy Policy describes how Nuance (“Nuance,” “we,” “us,” or “our”) collects, uses, stores, and shares information when you use the Nuance: AI Perfume Finder mobile application and related services (collectively, the “App”).

Nuance is an AI-powered perfume recommendation app that helps users discover fragrances based on scent preferences, mood, outfit, season, occasion, favorite perfumes, notes, accords, and related profile information. This Policy applies to users worldwide.

By using the App, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Policy, please do not use the App.

Information We Collect

We collect information that you provide directly, information generated through your use of the App, and limited technical information from your device. The categories of information we may collect include:

Account information. If you create an account, we may collect information such as your email address and other details needed to authenticate and manage your account.
Profile and preference information. This may include favorite perfumes, fragrance notes, moods, occasions, seasons, style preferences, onboarding answers, saved favorites, ratings, and other information you choose to provide to personalize recommendations.
App usage information. We may collect information about how you interact with the App, such as features used, recommendations viewed, preferences selected, and general activity within the App. This may include app install and app launch events, app interactions and usage events such as screens or features viewed, subscription-related events if enabled, and other app activity events.
Device and diagnostic information. We may collect information about your device and app performance, such as device information, device type, operating system, app version, language settings, IP address, crash logs, diagnostic data, and event metadata where applicable to help maintain and improve the App.
Advertising and attribution information.When permitted by your device settings and Apple's App Tracking Transparency permission, we may collect or process device and advertising identifiers, including the Identifier for Advertisers (IDFA), and related advertising measurement information. The TikTok App Events SDK and other advertising or measurement tools may help collect or process app event and device-related information for attribution, analytics, and campaign measurement, subject to your device settings and applicable law.
Subscription status information. If you subscribe to premium features, we may receive information about your subscription status, plan type, and entitlement access. Payments for subscriptions are processed by Apple App Store or Google Play, not directly by Nuance. We do not receive or store your full payment card details.

We ask you to provide only information that is relevant to perfume discovery and your use of the App.

How We Use Information

We use the information we collect for the following purposes:

To provide personalized perfume recommendations
To save your preferences, favorites, and scent profile
To improve App features, performance, and user experience
To measure advertising campaign performance, including TikTok Ads campaign performance
To attribute app installs and app events to advertising campaigns, including TikTok advertising campaigns
To optimize advertising campaigns and understand ad effectiveness
To understand how users interact with the App and improve campaign effectiveness
To maintain the security and integrity of the App
To prevent fraud, detect abuse, debug event delivery, maintain measurement integrity, and protect the security of the App
To provide customer support and respond to your requests
To manage subscriptions and access to premium features, where applicable
To support advertising measurement and personalization where permitted by user consent, device settings, and applicable law
To comply with legal obligations and enforce our terms

We process your information based on one or more lawful grounds, depending on your location, such as performance of our contract with you, your consent where required, our legitimate interests in operating and improving the App, and compliance with legal obligations.

Analytics and Product Improvement

We may use PostHog or similar product analytics tools to understand how users interact with the App, improve features, diagnose issues, measure performance, and make the App experience better. This may include events such as screens viewed, features used, buttons tapped, recommendation flows completed, subscription status or entitlement events, device and app version information, approximate region or language settings, and diagnostic information.

We do not use product analytics to collect the content of private messages, payment card details, government identification numbers, or precise sensitive personal information. Where technically feasible, we use privacy controls such as limiting event properties, avoiding unnecessary personal data, and configuring analytics to reduce the collection of sensitive information.

AI-Powered Recommendations

Nuance uses automated processing, including AI technologies, to generate perfume recommendations based on the preferences and profile information you provide. This may include processing your favorite perfumes, notes, accords, moods, occasions, seasons, style preferences, and related app activity to suggest fragrances that may match your taste.

Recommendations are generated for discovery purposes only. They are not professional advice, medical guidance, or guarantees that a fragrance will suit you in every circumstance.

The App is not intended to collect sensitive personal information. Please do not provide information such as government identification numbers, financial account details, precise health information, biometric data, or other categories of sensitive personal data through the App.

Third-Party Services

We use trusted third-party service providers to help operate the App. These providers may process information on our behalf and only as instructed by us, subject to appropriate contractual and security safeguards. Third-party services we may use include:

Supabase for authentication, database storage, and backend infrastructure
OpenAI or other AI service providers for recommendation-related processing and related app functionality
Apple App Store, Google Play, and RevenueCat where applicable for subscription management, billing, entitlement access, and payment processing
PostHog or similar analytics providers for product analytics, feature usage, diagnostics, and app experience improvement
Google Analytics for Firebase for app analytics, performance monitoring, crash reporting, and related measurement
Meta Platforms, Inc., including Meta Business Tools, the Facebook SDK / Meta SDK, and Meta App Events, for advertising attribution, app event analytics, campaign optimization, advertising measurement, and personalization support where permitted
TikTok, including TikTok for Business, the TikTok App Events SDK, and TikTok Events Manager, for TikTok Ads app install attribution, app event measurement, campaign optimization, advertising measurement, and related analytics where permitted

These third parties may have their own privacy policies governing their services. We encourage you to review the privacy practices of Apple, Google, RevenueCat, Meta, TikTok, and other relevant providers when using their services through the App.

When we use Meta Business Tools, we may share limited app event, device-related, and advertising measurement data with Meta for advertising attribution, analytics, campaign optimization, and measurement. Meta may process this information according to its own terms and privacy policy.

When we use the TikTok App Events SDK, we may share limited app event, device-related, and advertising measurement data with TikTok for attribution, analytics, campaign optimization, and advertising measurement. TikTok may process this information according to its own terms and privacy policy.

We do not intentionally send direct personal identifiers such as your email address, phone number, or name to TikTok through our current TikTok SDK implementation.

Tracking and Advertising Choices

On iOS, Nuance may request permission through Apple's App Tracking Transparency prompt before accessing the IDFA or tracking your activity across apps and websites owned by other companies for advertising measurement or personalization.

You can allow or deny this permission. If you deny tracking, Nuance will not access the IDFA for tracking. You can change your choice later in iOS Settings. You may still see ads for Nuance, but those ads may be less personalized and advertising measurement may be limited.

Even when tracking permission is denied, Nuance and third-party SDKs such as Meta, Google/Firebase, and TikTok may still collect or share limited technical or event data for analytics, security, attribution, or measurement as permitted by platform rules, our configuration, and applicable law.

We do not sell your personal information. We may share limited data with service providers and advertising or measurement partners, including Meta, Google/Firebase, and TikTok, only for the purposes described in this Privacy Policy, such as operating the App, providing analytics, measuring advertising performance, attributing installs and app events, preventing fraud, and maintaining security.

Subscription payments are processed by Apple App Store, Google Play, or RevenueCat where applicable. We do not receive or store your full payment card details.

We may also disclose information if required by law, to protect our rights or users, or in connection with a business transaction such as a merger or acquisition, subject to applicable law.

Data Retention

We retain personal information for as long as reasonably necessary to provide the App, fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods may vary depending on the type of information and the reason it was collected. When information is no longer needed, we will delete it or anonymize it in accordance with applicable law and our internal retention practices.

Account and Data Deletion

Users can request account and data deletion by emailing support@trynuance.app from the email address associated with their Nuance account, with the subject line “Nuance Account Deletion Request”. You may also use in-app account deletion features if available in your version of the App. If the App version you use supports account creation, you may also be able to initiate account deletion from within the App where required by platform rules or applicable law.

After receiving a valid deletion request, we will take reasonable steps to delete your personal information, subject to exceptions required or permitted by law, such as records we must retain for legal, security, or fraud-prevention purposes.

International Data Transfers

Nuance is available to users globally. Your information may be processed and stored in countries other than the country where you live, including countries that may have different data protection laws than your jurisdiction. This may include processing by advertising and measurement partners such as Meta, Google/Firebase, and TikTok in accordance with their respective privacy policies and applicable law.

Where required by applicable law, we implement appropriate safeguards for international transfers of personal information, such as standard contractual clauses or equivalent mechanisms.

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including information processed for analytics, advertising measurement, and attribution through partners such as Meta, Google/Firebase, and TikTok. These rights may include, where applicable under laws such as the GDPR, UK GDPR, or Turkish personal data protection legislation:

Access — to request confirmation of whether we process your personal information and to obtain a copy of that information
Correction — to request correction of inaccurate or incomplete personal information
Deletion — to request deletion of your personal information, subject to legal exceptions
Objection — to object to certain processing based on legitimate interests, where applicable
Restriction — to request restriction of processing in certain circumstances
Portability — to request a copy of certain information in a structured, commonly used, and machine-readable format, where applicable

To exercise these rights, contact us at support@trynuance.app. We may need to verify your identity before responding. You may also have the right to lodge a complaint with a supervisory authority in your country or region.

Your rights may vary depending on your jurisdiction, and nothing in this Policy is intended to limit rights that cannot be waived under applicable law.

Children's Privacy

The App is not intended for children under the age of 13, or the minimum age required in your jurisdiction to use online services, whichever is higher. We do not knowingly collect personal information from children below that age. If you believe that a child below that age has provided us with personal information, please contact us at support@trynuance.app, and we will take appropriate steps to delete such information.

Security

We implement reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure. These measures may include access controls, encryption in transit, and secure infrastructure practices.

No method of transmission over the internet or electronic storage is completely secure. While we work to protect your information, we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the App, or applicable law. When we make material changes, we will provide notice as appropriate, such as through the App or by updating the “Last updated” date at the top of this page.

Your continued use of the App after an updated Policy becomes effective constitutes your acknowledgment of the revised Policy, unless otherwise required by applicable law.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact:

Nuance
Email: support@trynuance.app

For general help, you may also visit our Support page or review our Terms of Service.